Discover Wisconsin
Watch the Whitewater edition of Discover Wisconsin where Emmy Fink helps John build a Sotherland. The bike they built is now displayed at BicycleWise.
Around the Corner
Around the Corner with John McGivern released the Whitewater episode which includes a visit to BicycleWise. You can see the show online here.
Wisconsin Bike Builders
Wisconsin Trails covers frame building in Wisconsin this month. To learn a bit about John's philosophy and Sotherland Bikes you can read the story here.
Our New Store is Open
We are very happy to have our new store up and running. We are one block west, and across the street from our past location. You are invited to stop in and see the new digs. We think you're going to like it!
Be Wise & Subscribe
BicycleWise is happy to announce two newsletters for our customers.
News and Promotions
- Upcoming Sales
- New Products
- Special Offers
Events and Activities
- Class offerings
- BicycleWise rides and hikes
- Organized rides in SW Wisconsin
Wisconsin Built
BicycleWise has always been proud to be your locally-owned, Wisconsin bicycle shop.
This makes it exciting to announce that we now carry three world-class brands - all built right here in Wisconsin. Sotherland Custom bikes is our own premier brand built in Whitewater. In addition, we offer Gunnar semi- custom and Waterford custom bicycles from Waterford Precision Cycles located in Waterford Wisconsin.
Why we team with Giant
Top Two Reasons to Ride
Creating the Top Ten Reasons to Ride was starting to feel like work so in order to save everyone the trouble, the staff at BicycleWise.com has narrowed it to two. If you are short on time, you can skip to the end of the list.
- Riding is good for your health
- Riding is great fun
| We have moved across the street....to 1155 W Main St | |||||||||||||||||||||
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| We change Flats while you wait! | |||||||||||||||||||||
| Thanks for voting BicycleWise Best Bike Shop in Walworth County! | |||||||||||||||||||||
