America's Best

America's Best Bike Shops

The National Bicycle Dealers Association (NBDA) has named BicycleWise one of America's Best Bike Shops for 2014, 2015, and 2016.

Update: We're happy to report that we've been named again in 2017.

Among the approximately 4000 bike shops in the United States, just over 200 shops were selected as "America's Best." That places BicycleWise in the top 5% of shops in the United States.

To determine "America's Best", shops complete a detailed application describing what sets them apart from the average retailer. Stores are then evaluated by an in-person mystery shopper, a telephone mystery shopper, and a review of their website. Using a point system for scoring, BicycleWise has been selected as one of the four shops in Wisconsin to be named "America's Best" in 2016.

At BicycleWise, we've been committed to making cycling available to every type and level of rider. We strongly believe cycling is good for individual health and the health of communities. For those reasons, and our personal passion for cycling we're very proud to be one of America's Best Bike Shops, three years running.

We hope you'll visit us soon and experience it yourself.

John and Liz Sotherland