Visit the BicycleWise store

BicycleWise is located at 1155 West Main Street in Whitewater. Our store is between McCullough's Pharmacy and the Whitewater Plaza.

You are invited to stop in to look at our wide selection, bring in your bike for repairs and upgrades, or just stop in to learn more about local riding and recreational areas.

Call Us

Call us at 262.473.4730

Send Us E-Mail

We're happy to answer e-mail inquiries during business hours.

Please e-mail us here

BicycleWise Named America\\\'s Best Bike Shop 2014,2015,2016 &2017!
Sunday Monday Tuesday Wednesday Thursday Friday Saturday
10 - 1 CLSD - CLSD 10 - 6 10 - 6 10 - 6 10 - 4 9 - 2
Lights Locks Helmets Car Racks Shoes Bags ALL ON SALE
Check out our Bike Sale..........Test ride a New Bike Today