BicycleWise News

Open Saturday October 12, 9AM to Noon

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Giant Bicycle Dealer

Giant Bicycles

We are proud to be your local Giant Bicycle Dealer, offering you a complete array of bicycles, gear and services. Giant's industry-leading E-bikes has us excited as it redefines what's possible for cyclists of all abilities.

clearance sale

BicycleWise Store-Wide Clearance

This could be our biggest clearance sale ever!

You'll save hundreds on bikes. For example, save $600 on the Giant Roam E! Helmets are marked down 20% and sunglasses are discounted 40%!!

You will find 25% off riding shorts, cycling gloves, and all socks!!

America's Best

Quality Matters

As BicycleWise approaches our 20th Anniversary we continue to work hard to provide a great experience when you visit our shop and are proud to have receive the America's Best Bike Shops award multiple years.

We are also grateful to National Bicycle Dealer's Association for their work promoting cycling and helping the industry provide quality products and services to our customers.

Shop Services

Estimates are Always Free

Safety Check

Free
  • saddle bolts
  • pedal bolts
  • crank bolts
  • handle bar bolts
  • brakes
  • derailleurs
  • tire inflation
  • recommendation
  • estimates
  • Does not include repairs or adjustments

Basic Quick

$75
  • Safety Check
  • hardware check with torque wrench
  • adjust shifters
  • adjust brakes
  • true wheels on bike
  • lube chain
  • lube derailleurs
  • Does not include parts or part installation

Full Advanced

$90
  • Basic Quick
  • True wheels off bike
  • rotate tires
  • lube cables
  • lube all pivots
  • adjust all bearings
  • wipe down frame
  • Does not include parts. Includes installation of new BW parts.

Drive Overhaul

$160
  • Full Advanced tune-up
  • drive overhaul
  • remove and degrease:
    • chain
    • cassettes
    • crank
    • derailleurs

Full Overhaul

$300
  • Drive Overhaul
  • re-lube servicable bearings
  • wash and wax frame

A La Carte

$10 minimum
  • flat - on bike $15 + tube
  • flat - wheel only $10 + tube
  • lube chain $5
  • wheel build $80
  • wheel true $20 & up
  • derailleur adjustment $25 ea.
  • brake adjustment $25 ea.
  • brake bleed $40 each
  • install handle bar tape $15 - $20
  • install chain $5 - $10
  • Free estimates on all services

Products

Giant Bicycles

Giant Bicycles

BicycleWise is proud to be a Giant dealer. Giant produces quality bicycles designed to provide great value.

Giant Bicycles

Sotherland Bicycles

BicycleWise is home to Sotherland Custom. One of very few bike shops operated by a custom frame builder

Giant Accessories

Giant Accessories

BicycleWise is proud to be a Giant dealer. Giant produces quality bicycles designed to provide great value.

Used Bicycles

Used Bicycles

BicycleWise has a limited selection of used bicycles. They are bicycle shop bikes tuned-up and ready to ride.

Contact Us

For fastest, most complete results, call or stop during store hours.

Store Hours

Sunday

Closed

Monday

Closed

Tuesday

10

-

4

Wednesday

10

-

3

Thursday

10

-

4

Friday

10

-

3

Saturday

9

-

1

(262) 473-4730
info@bicyclewise.com

1155 W Main Street in Whitewater WI

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